Project Summary

1st Direct Pools are the UK’s largest mail-order swimming pool product provider in the UK. Founded in 1998, they aim to provide quality and competitively priced swimming pool products to their customers.

  • Magento eCommerce Website
  • Fully responsive for desktop, tablets & mobile
  • Integration with Orderwise
  • Custom built pool liner square meter calculator
  • Integration with zenDesk live chat
  • Installation of an easy to use WordPress blog


1st Direct Pools wanted a refresh and a rebrand from their previous websites, to improve customer flow on the website. They also wanted to be able to manage deals and promotions easily on the website, and this has been achieved through the use of sales emails in SendGrid and homepage banners. One of the main aims for the new site was a custom built pool liner calculator, which allowed users to custom build a pool liner via a variety of different options. The site also needed to be integrated with OrderWise, a piece of stock control software.

We also managed to enhance the site further, we have improved conversion rates with the installation of OneStep Checkout & through the use of abandon cart reminders sent to customers. 1st Direct Pools also has a built in returns module, allowing for easy customer returns, and an enhanced search – improving the standard Magento search to aid customers use of the website.


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