The battle of the best eCommerce software is constant but Magento always does seem to come out on top in most cases, and when it comes to fast-growing online businesses we couldn’t agree more.
With the world of eCommerce rapidly changing and evolving year and year, companies need to be capable of responding appropriately… This is where we happily introduce Magento to you!
If you’re not convinced of this powerful platform’s capabilities here are some of the top reasons why we would suggest Magento to you.
1. Open Source
Being open-source means that developers are able to modify, source code and add in features and crucial functionalities into online stores by installing or creating add on and plugins.
You are able to scale Magento into whatever you need it to be. It doesn’t matter if you’re a small or large online business, Magento will be able to adapt to your specific needs and requirements due to it being so flexible.
3. Easy To Manage
With the use of Magento, it can help you manage things if you have multiple stores all from one admin panel! This, in the long run, saves you a lot of time and effort when managing your online sales. Magento also has multi-language and currency features along with added international support, order management and shipping too.
4. User Friendly
The layout Magento uses helps provide easy site navigation as well as zoom-in capabilities and product reviews too. The products in your store are able to be easily displaced in order to give your customers a smooth and flawless buying experience.
With thanks to smartphones, mobile accounts for the majority of online purchases. So, if you’re not mobile ready and thinking of switching platforms, then Magento Community and Enterprise offers mobile shopping experiences across various web browsers and mobile devices.
Gaining and retaining traffic through the likes of SEO is one of the most effective and most used ways to gain a return on your investment. With the help of Magento, it allows you to create your own URL’s tags and also descriptions with the appropriate and relevant keywords. Not only does Magento help to drive through inbound traffic but it also has a powerful tool in order to help boost those conversion optimisations and average order value too.
Implementing SSL security and having a dedicated IP is very easily done through Magento. This helps ensure that your customers will feel safe when buying online. The platform also allows you to use various payment options too.
8. Third Party Integrations
If you wish to start integrating third party integrations and plugins to help optimise your eCommerce store then you can’t go wrong with Magento. This can include other payment gateways, marketing automation, shipping providers and also tag management tools too.
Magento is huge and therefore has a massive global community ready to support and help if you should get stuck. Developers are constantly sharing their tips and tricks, discussing updates and will help each other out to solve those technical niggles.