Skirting World Success Story.
Case Study: Redesigning Skirting World’s BigCommerce Store.
At Envisage Digital, we specialise in building eCommerce experiences that look good and make life easier for customers and businesses alike.
When Skirting World, a leading UK supplier of skirting boards and mouldings, approached us, they were looking for exactly that.
Their BigCommerce store needed a fresh design, modern features and a smoother customer journey to reflect the premium quality of their products.
Our goal was to create a clean, intuitive online experience that showcases Skirting World’s premium products ,while making shopping effortless for their customers."
Becky Coombes, Envisage Digital Senior Account Manager
Services:
Project Overview:
Skirting World needed a website redesign that was modern with a premium look, while also putting mobile users first.
The site also needed to be faster, easier to navigate and generally more intuitive overall. The new site also had to provide tools that helped customers discover products, get inspired, and access support when needed.
The existing website was holding the brand back. Its outdated design didn’t reflect the premium quality of Skirting World’s products, and the mobile experience was frustrating for the majority of visitors.
Customers struggled to find products quickly, and there was little in the way of inspirational content or helpful guidance. On top of that, slow page speeds and inconsistent usability across devices made browsing and purchasing difficult.
Skirting World needed a solution that combined speed, flexibility, and an enjoyable customer experience, all while being simple for their team to maintain.
We redesigned the site from the ground up, starting with Figma prototypes that reflected Skirting World’s brand. The new theme is fully responsive, mobile-first, and performance-optimised.
Features were added to improve product discovery, showcase products in inspiring ways, and make the site easier to manage and maintain.
The customisable Look Book helps customers get what they need, in the style that best suits them.
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The Results:
The redesigned Skirting World website is now fast, intuitive, and enjoyable to use. Customers can find products quickly, explore inspiration and complete purchases seamlessly on any device.
For Skirting World, the site is now easy to maintain, flexible for marketing campaigns, and scalable for growth – a true reflection of their premium brand and products.