Snowbee Success Story.
Snowbee UK: Luxury Homepage, Category Page & Product Page Redesign.
Envisage Digital partnered with SMG Europe in March 2025 to complete a luxury redesign for their Snowbee UK store view on Magento 2.
The project focused on delivering a seamless, responsive and fully branded eCommerce experience while ensuring smooth integration with existing operations and minimal disruption to the live site.
Our lead UX designer Michael got to work on the homepage and product / category pages, while the development team set about making the new store view technically proficient, responsive on all devices and lightning fast!
Redesigning Snowbee UK was all about creating a seamless, premium shopping experience. Every page was designed to be clear, responsive and effortless for customers on any device."
Michael Sumner, Senior UX Designer
Services Rendered:
Project Overview:
Snowbee is a well-established British brand known for its award-winning fishing tackle and outdoor gear. Snowbee products are sold through SMG Europe, which came to Envisage Digital in March 2025 needing a UK store view that would do justice to the brand. The goal was a new online experience that felt premium from the first click, stayed in step with the business’s existing Magento 2 / Adobe Commerce setup, and launched with minimal disruption to the live site.
Our team designed and built a fully branded Snowbee UK store view. The work covered a new luxury homepage, a custom header and footer, and redesigned category and product pages. Behind the scenes, we set up the store view in Adobe Commerce, kept product, inventory and Magento data synchronised with the live store, and configured payments, including PayPal through Adobe Commerce Payment Services. Every template was tested for responsiveness and cross-browser compatibility across desktop, tablet and mobile. User acceptance testing and post-launch monitoring followed to make sure the launch went smoothly.
The result is a high-end, responsive shopping experience that reflects the quality of Snowbee’s products and gives UK customers a seamless path from browsing to checkout.
Snowbee UK needed a dedicated store view that maintained the same look, feel, and functionality as their existing brand.
The main challenges included ensuring the new store view reflected Snowbee branding in the header, footer and homepage, keeping inventory and Magento data up to date from the live store, configuring payment methods for a seamless checkout experience, and – of course – making the site fully responsive across desktop, mobile and tablets.
The project also required minimal disruption to the existing site while delivering a polished, ready-to-go store view.
Envisage Digital delivered a fully branded Snowbee UK store view, tailored for the UK market.
A new homepage was designed specifically for the UK store view, and PayPal Adobe Commerce Payment Services were configured to ensure smooth payment processing. The entire site was tested for responsiveness and cross-browser functionality.
Finally, thorough User Acceptance Testing (UAT) and post-launch monitoring ensured the site launched smoothly and performed as expected.
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The Results:
The Snowbee redesign was successfully launched with full branding and functionality. The whole team at Envisage Digital was delighted with the result!
The new site looked high-end, reflecting the quality of the award-winning products. It provided up-to-date inventory and a seamless shopping experience for UK customers, while remaining fully responsive across all devices.
By coordinating design, development, testing and post-launch support, Envisage Digital delivered a professional, user-friendly store view with minimal disruption to existing operations.
We were so proud of the finished UK store view; and were delighted to hear that SMG were pleased too!