Casa Bella
Success Story
Redesign homepage elements and improve UX.
Casa Bella, a premium furniture and homeware retailer, partnered with Envisage Digital to enhance their Magento eCommerce experience through UX web design.
With a strong online presence already in place, Casa Bella wanted to refine their site design, improve usability and introduce new features that matched their customers’ expectations.
Envisage Digital provided ongoing support, update and strategic redesigns to elevate the overall shopping experience.
Services Provided
- Ongoing Magento website support and updates
- Category and product page redesign
- Homepage design enhancements
- Custom checkout feature (packaging collection & disposal option)
- Navigation improvements (relocated, widened search bar)
- Implemented colour swatch options on the Category and Product pages to improved the UX
Project Overview
The Challenge
The category and product pages needed a more modern and user-friendly design to better showcase Casa Bella’s product range. Colour swatch options were also lacking on these pages.
The homepage layout lacked clarity and required a more user-friendly concept to improve navigation and highlight key offerings.
Customers found it difficult to locate the search function, which was impacting browsing and product discovery, and potentially CRO.
Casa Bella wanted to offer an eco-friendly packaging collection and disposal option during checkout but needed this implemented seamlessly – without complicating the purchasing journey.
The Solution
Envisage Digital worked closely with Casa Bella to identify key pain points and create solutions that balanced aesthetics with functionality:
Redesigned category and product pages for a more streamlined, visually appealing shopping experience, complete with colour swatch options.
Implemented a new homepage concept, ensuring a modern and easy-to-navigate structure.
Relocated and widened the search bar, positioning it at the top center for greater visibility and accessibility.
Developed a checkout feature that allowed customers to opt in for packaging collection and disposal for a fee, supporting sustainability initiatives while offering additional convenience.
The Results
- Improved navigation: Customers could quickly locate products and move through the site with ease, increasing engagement and reducing bounce rates.
- Enhanced shopping experience: Updated category and product pages improved product presentation and boosted user confidence when browsing.
- Streamlined checkout: The new packaging collection option was well-received, adding value and reinforcing Casa Bella’s commitment to sustainable practices.
- Stronger brand identity: A more user friendly homepage created a professional first impression that aligned with Casa Bella’s premium positioning.
