Snowbee UK: Luxury Homepage, Category Page & Product Page Redesign March 2025

Envisage Digital partnered with SMG Europe in March 2025 to complete a luxury redesign for their Snowbee UK store view on Magento 2. 

The project focused on delivering a seamless, responsive and fully branded eCommerce experience while ensuring smooth integration with existing operations and minimal disruption to the live site.

Our lead UX designer Michael got to work on the homepage and product / category pages, while the development team set about making the new store view technically proficient, responsive on all devices and lightning fast! 

Snowbee Responsive Site On Different Devices
"Redesigning Snowbee UK was all about creating a seamless, premium shopping experience. Every page was designed to be clear, responsive and effortless for customers on any device."
Michael Sumner Headshot
Michael Sumner
Senior UX Designer

Services Provided

  • Magento 2 / Adobe Commerce store view setup
  • Custom header & footer design homepage
  • Homepage redesign 
  • Product and category page redesign
  • Database management and synchronisation
  • Payment method configuration
  • Adobe Commerce payment services setup
Snowbee On Mobile

Project Overview

Person Typing And Colleague Pointing At Laptop

The Challenge

Snowbee UK needed a dedicated store view that maintained the same look, feel, and functionality as their existing brand.

The main challenges included ensuring the new store view reflected Snowbee branding in the header, footer and homepage, keeping inventory and Magento data up to date from the live store, configuring payment methods for a seamless checkout experience, and – of course – making the site fully responsive across desktop, mobile and tablets.

The project also required minimal disruption to the existing site while delivering a polished, ready-to-go store view

Mock Up Board Of Mobile Designs
Snowbee Product Page On Mobile

The Solution

Envisage Digital delivered a fully branded Snowbee UK store view, tailored for the UK market. 

A new homepage was designed specifically for the UK store view, and PayPal Adobe Commerce Payment Services were configured to ensure smooth payment processing. The entire site was tested for responsiveness and cross-browser functionality.

Finally, thorough User Acceptance Testing (UAT) and post-launch monitoring ensured the site launched smoothly and performed as expected.

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The Results

The Snowbee redesign was successfully launched with full branding and functionality.  The whole team at Envisage Digital was delighted with the result!

The new site looked high-end, reflecting the quality of the award-winning products. It provided up-to-date inventory and a seamless shopping experience for UK customers, while remaining fully responsive across all devices.

By coordinating design, development, testing and post-launch support, Envisage Digital delivered a professional, user-friendly store view with minimal disruption to existing operations.

We were so proud of the finished UK store view; and were delighted to hear that SMG were pleased too!

Snowbee Product Page On Mobile
Seamless Checkout Experience
Updated Development Server Database
Brand Refresh Across The Site