Specialist Crafts.
Success Story
Specialist Crafts: site migration, redesign and Hyvä upgrade
Specialist Crafts is a UK-based supplier of art, textiles and design & technology resources. They provide supplies to schools, students and artists around the world. With over 28,000 products (including their own exclusive ranges) they provide a wide selection of high-quality materials at great prices.
This project involved Envisage Digital redesigning Specialist Crafts’ website across four store views (UK, AE, IE, and World). The UK site was migrated from www.dryadeducation.co.uk to www.specialistcrafts.co.uk, with full redirects implemented to preserve SEO.
A new Hyvä store theme was applied across all store views, and the Specialist Crafts UK store received a full rebrand (pink/black theme replacing blue/white).
Services
- UK site migration from www.dryadeducation.co.uk to www.specialistcrafts.co.uk
- Full redirects implemented for the entire UK site
- Hyvä store theme implementation applied to all four store views
- Brand rework for Specialist Crafts UK store (pink/black theme replacing blue/white)
- All delivered in a tight timeframe of 20 weeks
Project Overview
Specialist Crafts, a leading supplier of art and education materials, needed a full platform upgrade and rebrand across four international store views: UK, AE, IE and World (.com). The project included a complete migration, a refreshed user experience and a modern design overhaul, all delivered within a tight timeframe of 20 weeks.
The Challenge
The UK store view needed a major change: moving from www.dryadeducation.co.uk to www.specialistcrafts.co.uk. This required a full-site redirect to preserve SEO value and maintain a seamless experience for returning customers.
Alongside the migration, the brand sought to roll out a new Hyvä theme for all four store views, with the UK site undergoing a complete rebrand from its old blue/white aesthetic to a striking new modern and eye-catching pink and black theme.
All of this had to completed within just 20 weeks – a time challenge for everyone involved!
The Solution
Our team managed the end-to-end process, ensuring each store view was rebuilt on Magento 2 with the Hyvä theme for a faster, more engaging shopping experience. The UK store rebrand was handled with great attention to detail, ensuring the new look resonated with the brand’s creative audience, while staying functional, accessible and easy to navigate.
Our dedicated in-house UX designer created Figma mockups for the new pink and black design, which was passed to the client for feedback.
A comprehensive redirect strategy was implemented for the UK domain change, protecting organic rankings and traffic. Each store view received improved performance and mobile-first layouts and friendliness, ensuring customers across all regions enjoyed a consistent, high-quality experience.
The Results
- – Successfully launched 4 store views: UK, AE, IE, and World (.com)
- – Full UK domain change with SEO-focussed redirects
- – Modern Hyvä theme rolled out across all store views
- – Complete rebrand for the UK Specialist Crafts store view
- – All delivered in 20 weeks from project start to go-live
The Specialist Crafts team celebrated the go-live with champagne and cake!
Our range of support Magento services allow for smooth ongoing maintenance for Specialist Crafts
