What is Adobe Commerce?
Adobe Commerce, powered by Magento, is an open-source e-commerce platform. Adobe Commerce is now part of the Adobe Experience Cloud. A suite of products licenced by Adobe is used for creating personalised digital experiences across multiple channels and devices.
This change was officially announced by both Adobe and Magento in April 2021, it came three years after Adobe acquired the Magento platform for $1.68 billion in 2018. The acquisition combined the two companies’ shared goals of delivering unique digital experiences to all of their users and their users’ customers.
Adobe Commerce is used for creating and managing online stores. It allows businesses to build canonicalised, secure and scalable B2B and B2C e-commerce websites. From the Adobe Commerce platform, businesses can manage their inventory, process customer payments and implement key marketing campaigns to help them deliver exceptional online shopping experiences for their B2C and B2C customers.
The Adobe Commerce and Magento collaboration has the potential to truly revolutionise shopping experiences in several industries and channels. It will entice both Adobe fans and loyal Magento users to create a unique and diverse landscape for businesses to thrive on.
Adobe Commerce Packages & Pricing
Magento used to be available in three separate packages, and now Adobe Commerce is too. The pricing of each package will depend on numerous factors, such as the features, hosting, themes and customisations that you wish to use on your site. The packages are as follows:
- Magento Open Source, which was previously called Magento Community Edition (Magento CE) is entirely free, but does not include your domain name, website hosting, backups and security. This will still be available on the Adobe platform.
- Adobe Commerce, which was previously called Magento Commerce and Magento Enterprise Edition (Magento EE). This package is $22,000-$125,000 per year based on your annual gross merchandise value (GMV) and your average order value (AOV).
- Adobe Commerce Cloud, which was previously called Magento Commerce Cloud and Magento Enterprise Cloud Edition (Magento ECE). This package will cost $40,000-$200,000 per year (based on GMV and AOV, this package includes website hosting.)
With Adobe and Magento services, businesses can create and manage B2C and B2C online stores with rich features, functionality and customisable options that were previously available on the older versions of both software products. Adobe Commerce also allows businesses to integrate with other Adobe products from their creative suite, such as Adobe Analytics, real-time CDP and Adobe Experience Manager. This further integration enables businesses to track data-driven insights, personalisation and optimisation for e-commerce benefits.
Adobe Commerce – Key Features
Magento Adobe Commerce has several key features to help businesses create unique and bespoke B2C and B2B shopping experiences, including features such as:
- Seller-Assisted Shopping: Sales representatives or customer support agents can access customer accounts to support them when placing orders or changing their account details, making the shopping experience much easier for the customer.
- Live Search: The Live Search function enables customers to search for products with instant results, whilst an AI-driven algorithm takes care of the search results experience.
- Product Recommendations: Businesses can now leverage Adobe Sensei’s machine learning capabilities to deliver personalised product recommendations to their customers based on their behaviours and preferences.
- Dynamic Page Builder: The page builder on Adobe Commerce software allows businesses to create and edit pages using an easy-to-use drag-and-drop interface with design and preview capabilities. Businesses may also choose to use the Adobe Commerce page builders to create dynamic blocks that can be used on any page.
- Cloud Delivery: Cloud Delivery allows businesses to operate their e-commerce store with confidence in cloud-based services and solutions from Adobe. With continuous releases, monitoring and development tools alongside efficient and effective deployment methods. Businesses will be able to access Adobe’s robust security measures and PCI compliance services, as well as ensure that your business and customer data stays protected.
- Business Intelligence: Adobe Commerce allows businesses to centralise their customer data, including point-of-sale reporting metrics. Businesses can now visualise the raw data in charts, graphs and many other formats to help them easily understand complex data patterns. Businesses can leverage business intelligence insights into multichannel trends, sales performance, inventory management, customer behaviours, marketing effectiveness and insights alongside many more data points.
- Seamless Integration: Adobe Commerce for B2B integrates with many 3rd party applications and services to make the platform easy to use and provide a hub for all elements of your online business. Integrations include; payment gateways, shipping provider extensions, and CRM platforms. Adobe Commerce ERP integrations allow seamless synchronisation of your product inventory, orders and customer data such as shipping details between all operations.
Adobe Commerce Vs Magento Open Source: What’s The Difference?
Adobe Commerce and Magento Open Source are both built on the Magento codebase, which is written in PHP. Whilst both Magento and Adobe Commerce share a common foundation, numerous elements show a notable difference in features and functionality and most importantly, pricing.
Firstly, Adobe Commerce is a premium paid option that offers a range of features and functionality for businesses including a drag-and-drop CMS, B2B capabilities and features, performance optimisation as well as built-in marketing programmes and tools, and mobile commerce capabilities.
The Adobe Commerce platform also allows users to manage cloud services, support and security options for their e-commerce marketplaces. Adobe Commerce takes care of hosting, security, maintenance, backups and updates to make it easier for business managers to run an e-commerce store. On top of this, Adobe Commerce allows its users to access and use other Adobe products at no additional cost, such as Adobe Analytics and Adobe Experience Manager.
Magento Open Source (CE) is entirely free to use, and it is an open-source solution that is very suitable for SMEs. Magento Open Source allows businesses to enhance the general functionality of their online store via extensions, however, this requires much more technical skills overall and additional resources for management and customisation capabilities. Magento CE definitely lacks some of the exclusive features that are offered in the Adobe Commerce package.
With Magento Open Source you are responsible for many avenues including website hosting, website support and maintenance, payment placements, shipping directives and order management. Security for customer and business data also falls down to you as a user. While this offers you more flexibility and control over your business, it also means additional time, money and responsibility as well as additional risk.
What Is Adobe Commerce Integration?
Adobe Commerce offers numerous integrations with many systems and tools to enhance the capabilities of an e-commerce store. Here are some key integration options for Adobe Commerce stores:
- System-To-System Integration – You can integrate Adobe Commerce with various systems like ERP, CRM, PIP, CMS, WMS, CPQ, DAM and more. The Adobe Commerce platform allows pre-built connectors available on the Adobe Commerce Marketplace, and these will help to facilitate integration between the Adobe Commerce platform and other essential business systems and applications.
- Integrations with Adobe Cloud – Adobe Commerce can be combined with Adobe Cloud, offering solutions for both B2B and B2C businesses. Adobe Cloud allows access to AI-driven personalisation, content management, analytics and optimisation which allows businesses to streamline customer experience.
What Will The Shift From Magento to Adobe Commerce Mean For Businesses Using The Platform?
The shift from Magento to Adobe Commerce will bring businesses lots of improvements and advantages. Adobe Commerce is an excellent e-commerce platform that takes the best elements of Magento and aligns them with Adobe capabilities. Adobe Commerce now offers many customisable features and options thanks to this.
Having Adobe Commerce and Magento combined means that businesses are able to provide their customers with excellent interfaces and take advantage of Adobe’s features, integrations and future plans. This will, in turn, help businesses to stay competitive, grow faster and deliver improved customer service.
Frequently Asked Questions About Adobe Commerce
Are Adobe Commerce And Magento Now The Same?
Adobe Commerce is powered by Magento, using the e-commerce platform to power its licenced products. It now means that businesses using the Magento platform get the same benefits as the Adobe suite, and developers have more support from the wider Adobe community.
Is Adobe Commerce Free?
Adobe Commerce and Magento offer three editions that businesses can choose from, each one with unique functionality and support offerings. The open-source (CE) community edition is free to use, and other editions require licensing fees.
Is Adobe Commerce Cloud Based?
Adobe Commerce offers continuous delivery of cloud-based services, giving you the benefit of instant access to the latest software version, infrastructure improvements and increased functionality.
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