How Many Hyvä Sites Are There in the UK? A 2025 Overview.
As a Senior Account Manager at Envisage Digital, and as a Hyvä Gold Partner, I’ve had a front-row seat to how Hyvä Themes
are transforming the Magento, and wider ecommerce, landscape.
Here in the UK, competition in eCommerce is really fierce. Site performance and user experience are key to success. As such, Hyvä is becoming the go-to frontend solution for forward thinking businesses and agencies.
As of early 2025, Hyvä powers over 4,997 live Magento stores globally, with rapid increases in the theme’s use across the UK, Netherlands, Germany, Belgium and the United States (Source:
Hyvä.io Business Review 2024
). While specific UK numbers aren’t publicly available, trends and local adoption rates indicate a growing footprint.
Key Hyvä Statistics
1. There are over 4,997+ Hyvä sites globally2. 72 countries use Hyvä, with strongest uptake in the Netherlands, US, Germany, Belgium and the UK.
3. In 2025 there are probably around 600 Hyvä sites in the UK. This figure is a guestimate based on aggregate data, as Hyvä have not released an exact figure.
What Hyvä Does
Hyvä is more than just a theme; it’s a complete frontend solution for Magento 2. Hyvä replaces Magento’s traditional frontend with a lightweight, modern and modular architecture, built using Tailwind CSS and Alpine.js. The benefits include:
Performance: Faster page load times and better Core Web Vitals scores, which help drive higher conversions.
Developer Efficiency: Less complex code makes development and maintenance simpler, reducing time and cost for merchants and agencies.
User Experience: A streamlined, responsive frontend delivers a smoother, more enjoyable shopping experience.
For UK merchants, where online competition is fierce and user expectations are high, these advantages can make a big difference to revenue and customer retention (MageComp).
Hyvä Adoption in the UK
Hyvä was first established in 2020. The word 'Hyvä' is a Finnish term that translates to “good,” “wishful,” and “recommended.” Even without exact UK-specific statistics, the indicators are strong that the good, wishful and recommended Hyvä is growing locally:
Agency Adoption: Globally, over 850 agencies and freelancers work with Hyvä, many of whom are based in the UK
Performance Awareness: UK merchants are increasingly conscious of speed and Core Web Vitals. Studies show that a one-second delay in page load can cost 7% of conversions
Industry Recognition: Hyvä is featured in UK-focused Magento blogs and case studies, reflecting a growing influence in the local market.
At Envisage Digital, we’ve moved many UK clients across to the Hyvä platform, helping them improve page speed, reduce bounce rate and boost conversions. We’ve even recently won an award
for Best B2B Website Of The Year 2025 - built on the speedy Hyvä theme!
What Being a Hyvä Gold Partner Means
Being a Hyvä Gold Partner is a mark of both expertise and trust. It means that Envisage Digital has demonstrated deep technical knowledge of the platform, proven successful implementations, and maintains a close relationship with the Hyvä team. This status gives our clients confidence that we can deliver the best possible results, leverage the latest Hyvä innovations, and provide ongoing support tailored to their needs.
Gold Partner status also allows us to influence the evolution of Hyvä, ensuring the platform continues to meet the needs of UK merchants and aligns with emerging eCommerce best practices.
Global Context
While the UK market is growing, Hyvä’s adoption is robust worldwide:
Global Reach: Hyvä is currently used by 4,997+ Magento stores in 72 countries, with strong uptake in the Netherlands, US, Germany, Belgium, and the UK.
Performance Metrics: Sites built with Hyvä typically score 95+ on Google PageSpeed Insights for both mobile and desktop, resulting in 70% faster load times and a 28% decrease in bounce rates (MageComp).
What Do the Experts Predict for Hyvä?
I asked some of my colleagues at Envisage Digital what their predictions were for Hyvä's UK usage in 2025 and beyond. Here's what we had to say:
Steve, Senior Developer:
"Hyvä Commerce is evolving rapidly, and by 2026 I see it becoming the go-to framework for Adobe Commerce builds, streamlining development cycles, reducing technical debt, and giving dev teams far more flexibility to innovate."
Becky, Senior Account Manager:
"Many of our clients have already migrated to Hyvä and seen dramatic gains in speed and ROI; by the end of 2026 I believe the majority of our Magento client base will be running on Hyvä with Hyvä Commerce as it becomes the solution enterprises request by name."
Dan, Director:
"Hyvä’s growth is undeniable; for us, it's already the go-to for new web builds. In 2025, Envisage Digital acheived Hyvä Gold Partner status and won an eCommerce award for a website built on Hyvä ... I'm excited to see what 2026 brings for us. "
Annie, SEO Manager:
"Hyvä’s Core Web Vitals performance make it an absolute SEO powerhouse. By 2026 I expect sites built on Hyvä to consistently outperform competitors in organic rankings and search visibility - speed and usability are such key ranking factors."
Why This Matters for UK Merchants
While we may not have an exact number of Hyvä sites in the UK yet, the trend is clear: adoption is growing, and the benefits are tangible. Faster, cleaner and more efficient frontends lead to happier users, better search performance, and higher revenue.
At Envisage Digital, as a Hyvä Gold Partner, we help UK merchants harness these advantages, ensuring their Magento stores are optimized for performance, conversions, and long-term growth.
For more insights and statistics visit the
Hyvä.io Business Review 2024
.
Contact us
today to see how moving to Hyvä can help your business grow.
Author Becky Coombes has been a Senior Account Manager at Envisage Digital for over ten years and is an industry-leading expert in Magento and Hyvä .
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