70+ eCommerce Statistics & Trends (2023 Guide) | Envisage

Ecommerce Statistics In 2022

Understand The Behaviors Of Digital Buyers Across The Globe

Digital Buyers Worldwide
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Of All Purchases Expected To Be Online By 2040
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Estimated Share Of Mobile Commerce
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Ecommerce is growing steadily every year, and it shows no sign of slowing down. Retailers must stay on top of the latest eCommerce statistics to follow industry trends, make tactical decisions, and improve your business. Here, we cover global consumer behavior concerning eCommerce, including aspects of online shopping, such as social media, general trends, and different platforms. Reviewing these statistics every year will allow you to shape your business and draw in more customers as eCommerce evolves.

Top Ecommerce Statistics

What Do You Want To Know?

Facts & Statistics

General Stats For Ecommerce

Key Statistics

From 2014 to 2021, the number of global online shoppers climbed from 1.32 billion to 2.05 billion. The reasons for this increase include affordable devices, better internet, and convenience, making online shopping easier and more cost-effective as time goes on.

However, while the number of sales grows each year, the growth rate continues to decrease slightly each year. For example, the growth rate in 2019 was 21.5%, and experts expect the rate for 2021 to stop at 19.8%. This rate will continue to decrease as eCommerce moves into more challenging sectors.

India and Indonesia have the fastest expected growth in eCommerce between 2018 and 2022. Factors that affect this growth include:

  1. Affordable phones and internet plans
  2. Improved infrastructure
  3. Consumer trust with online payments

As a business owner, you must continue to improve your mobile infrastructure. Ecommerce statistics show that more and more purchases will happen via mobile devices in the coming years. Even with this information, almost 50% of US small businesses do not have a website.

Facts & Statistics

Demographic Information: Who Is Shopping Online?

Key Statistics


Men tend to use online shopping to purchase electronics or luxury items. Women tend to make purchases in food or cosmetics categories, which amount to lower-value purchases. Similarly, Baby Boomers spend more online than younger generations because they have the economic power to make larger purchases.

Many people assume that Millennials make the most online purchases. However, Generation X made 20% more purchases than Millennials in 2017, since Gen Xers have usually settled into careers and have homes and families.

According to Entrepreneur, over half of all Americans prefer online shopping to shop at physical stores. However, due to some online shopping limitations, most of their budget still goes to in-store purchases. As of 2017, eCommerce made up only 36% of the budget of the average American.

Facts & Statistics

What Ecommerce Platforms Have The Most Market Share?

Key Statistics

Globally, the Asia-Pacific region leads the market share. After the US, Europe, Germany, and France lead the market with $141.93 billion, $81.85 billion, and $69.43 billion in sales, respectively.

Each eCommerce platform has a different role. The top platforms in 2020 include Shopify, BigCommerce, Magento, WooCommerce, and Squarespace. You may choose to use one of these platforms depending on your market, the user capabilities, associated fees, and investment for your business.

Shopify, for instance, is popular for small to medium business owners who need a straightforward interface. Shopify lets users set up their stores quickly using easy-to-follow steps. Larger companies can use Shopify Plus to operate on multiple channels and a larger scale.

Website integration also factors into an eCommerce platform’s popularity. Options such as Wix and Squarespace allow business owners to make their store and website in the same place. WooCommerce, powered by WordPress, hosts over 840,000 online stores.

You can also integrate many of these platforms. For example, users can incorporate SendOwl, a platform for digital goods, with Shopify. Using multiple services helps business owners create more comprehensive online stores that cater to all of their needs.

Facts & Statistics

Shopping Cart Statistics

Key Statistics

Different studies show different rates for shopping cart abandonment online. Regardless, online shopping has a higher likelihood of cart abandonment than in-person shopping, as you don’t physically leave goods and walk away.

Ecommerce statistics show that screen size correlates to the likelihood of a purchase. Window shopping occurs more frequently on mobile phones and tablets than on desktops.

The reasons a consumer has for leaving a transaction vary, though they can include a complicated checkout process, low security, high shipping fees, or the shopper only planned to browse. Additionally, slow websites can raise abandonment levels by 75%.

To encourage consumers to go through with their purchase, make sure you have a straightforward checkout process. Consumers do not want to jump through hoops and fees to get their items. Also, a suspicious or non-secure payment window can deter many buyers.

The top-ranked eCommerce platforms have an average load speed of 1.9 seconds. Websites that take longer than that tend to move down in the rankings and see higher cart abandonment rates.

Facts & Statistics

Mobile Shopping Statistics

Key Statistics

Mobile shopping is the fastest growing means of eCommerce. Many consumers rely on their phones to find information and make purchase decisions. To accommodate these shoppers, business owners need to optimize their website or app for mobile use.

An app can positively impact your customers’ shopping experiences. According to eCommerce statistics, people spend 90% of their time using apps when they use a mobile device. Data from Invesp shows that over half of tablet and phone users use company apps to shop.

You also want to make your mobile platform secure. Many consumers do not make purchases online if they don’t think you have a trustworthy website.

Consumers use mobile shopping to make a large portion of their online purchases during the holidays. If they do shop in-store, they may use their phones to find more information or to compare locations and prices.

Facts & Statistics

Role Of Social Media

Key Statistics

According to eCommerce statistics, online stores that sell through multiple channels have more success than those who use only one. You want your business to sell to and engage customers through email, your website, Instagram, Facebook, and more. That way, you can efficiently push potential customers through your sales structure.

In China, 55% of people who use social media said that they buy products through those platforms. In the US, Gen Z and Millennial users are more likely to buy a product based on social media interaction than older generations. For Gen Z, 55% of those users reported buying clothing based on posts online.

As most marketers know, people trust the opinions of friends and family over brands. Many consumers are more likely to buy something if they see it from a blogger, YouTuber, or influencer they trust. Social proof is the reason many companies opt for influencer marketing strategies instead of using only ads or celebrity endorsements.

One out of every four companies on Facebook sells items. Today, users on TikTok can add links to online shops in their bios.

When you create social media accounts, you need someone with the know-how to run them. Certain types of posts and ads on social platforms see more engagement than others. For example, posts with images get more clicks than posts with only text.

Facts & Statistics

Does Email Marketing Still Work?

Key Statistics

Compared to other marketing strategies, email’s ROI is the highest. An email is a useful tool for generating leads and maintaining relationships with customers. For these reasons, you should use email in your sales campaigns.

Almost half of all consumers who use email have purchased a product as a result of a promotional message. When sending emails, you should send genuine messages with engaging subject lines. Otherwise, many consumers may write off your message as spam.

You can use a proven strategy for writing successful promotional emails. According to Forbes, people opened emails from brands that used emojis in their subject lines over those that didn’t. Additionally, people are more likely to open segmented campaign emails.

Ecommerce statistics show that most Americans want to get sales emails. They would also be willing to give out their email information if it gave them the benefit of lower prices on products. However, 60% of email users claim that they get too many sales emails, which leads them to unsubscribe.

Facts & Statistics

Search Engine Optimization And Ecommerce

Key Statistics

If you don’t have a Google ranking strategy, you may miss out on potential customers. People rely more and more on searching for businesses online to find what they need.

Organic searches on Google make up 43% of online shopping traffic. These days, you can use many tools to improve SEO for your business, so don’t miss out on accessible opportunities to increase your ranking.

Compared to direct mail and cold calls, SEO has a much higher conversion rate. No matter your field, you want to create content and webpages that get your business in front of consumers. More than half of all consumers around the world trust search engines to conduct business research.

People also want to know they can find information about your business quickly. You want to be visible on local search results, as many mobile searches rank according to location, as well as relevance. Consumers often find new businesses by searching for a specific topic in their area.

Facts & Statistics

What Is Ecommerce Customer Service?

Key Statistics

As with in-person shopping, people will have questions about or issues with the products they buy. You must have clear and reliable shipping and return policies in your online store. Even online shoppers want to interact with a real person if they have a concern.

As a business owner, you want to make sure your customers can speak with a company representative when they need help. Poor customer service will cost you repeat business. Ecommerce statistics show that live chat wins over email and phone contact for customer satisfaction.

If you use multiple channels to interact with people, you want to monitor complaints on every channel. Some online shoppers will try to use social media to help resolve an issue. They may also leave a comment or review on your brand page.

Today’s consumers rely on reviews to make purchases. Part of company customer service includes responding to these reviews, whether they are positive or negative. A positive customer service experience makes it more likely for a person to recommend your business to a friend.

Facts & Statistics

What Affects Conversion Rates In Online Shopping?

Key Statistics

You should run user-tests and use other methods to optimize your site’s shopping experience. Color scheme, word choice, and button placement can all impact consumer behavior. You also want to make it as simple as possible for your customers to view their cart and check out.

According to eCommerce statistics, 75% of businesses experience difficulty finding copywriters. A copywriter can help you optimize your pages for search engines and users.

Finally, you should avoid scaring consumers away from your website with information overload. In terms of ads, consumers disapprove of pop-ups the most, followed by mobile ads and video ads. Present advertisements professionally to keep your consumer’s attention.

Ecommerce Stats Wrap Up

Online shopping will continue to grow in the coming years as more consumers use their phones to buy goods and services. You must stay updated on eCommerce statistics to keep your business ahead of the curve.

Success in eCommerce comes from website optimization, excellent customer service, and other factors such as social proof. Run landing page tests and other regular maintenance to ensure your shop operates at its fullest potential.

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