Magento eCommerce Statistics & Magento Market Share and Growth 2020
Discover How Many Websites Use Magento in The World
Magento is an eCommerce platform that offers online merchants a place to sell their goods and services. The platform, which Adobe purchased in 2018, is based on open-source technology and written in PHP. Approximately 250,000 people use it to manage a flexible online store while controlling their website’s look and feel.
Magento has been around since 2007 but is growing at an exponential rate. Statistics from two years ago fail to capture the evolution of the eCommerce platform, which has tripled its customer base in recent years. Here are the numbers you need to know to understand Magento’s market share.
Top 10 Magento Usage Statistics
- Magento powers 1.2% of websites, the ninth highest of any CMS
- Merchants that use Magento grow three times faster than other eCommerce platforms
- Magento has approximately 250,000 merchants worldwide
- Magento is the second most widely used eCommerce platform worldwide
- The United States has the most Magento merchants at 11%.
- Magento handles more than $155 billion in transactions per year
- Nearly 7,500 people have traded in their old eCommerce platform for Magento.
- Brands like Bulgari, Omega Watches, Land Rover, and Christian Louboutin use Magento
- Magento has placed on the Internet Retailer 1000 list the last four years
- Magento is the highest-ranked B2B eCommerce platform on the Internet Retailer 300 list
What do you want to know?
- Magento powers 1.2% of all CMS websites, which is more than OpenCart, PrestaShop, and Weebly (Source: W3Techs).
- Magento offers more than 5,000 Magento extensions (Source: Magento.com).
- There are more than 700 Magento themes, the most popular being Themeforest (Source: MageSolution).
- More than 8% of merchants use Magento for a lifestyle website, the most popular vertical (Source: SimilarTech).
- Magento has more than 150,000 lines of code and input from hundreds of developers (Source: Customer Paradigm).
Magento has made a name for itself as one of the fastest-growing eCommerce platforms. According to Magento, the company has had a 200% growth in the past two years. It has also grown its processing power, handling more than $155 billion in transactions per year.
- United States
- United Kingdom
The United States outpaces all other countries, making up 11% of all Magento users. It has 72,865 Magento sites, with the following four countries ranging between 6,900 and 15,300 users. Some of the notable American users, include Veggie Tales, Simple Truths, Jambase, and Shmoop.
There are at least five Magento sites in 135 countries. Most places have several hundred to several thousand users, such as Slovenia, Mexico, and New Zealand. Countries like Fiji and Barbados barely make this list, with each entrant hosting exactly five Magento websites in 2020.
Magento carries more than its weight when it comes to top tier platforms. Even though it powers 1.2% of websites, Magento makes up 1.29% of sites in the top one million. Magento also makes up 3.01% of websites in the top 100,000 and 2.19% in the top 10,000.
- More than 11,000 online stores run on Magento 2
- More than 200 Magento merchants are on the Internet Retailer Top 1000 list
- Magento sites grew 200% in total between March 2017 and August 2019
- Adobe purchased Magento for $1.68 billion in 2018
- Magento has a community of more than 150,000 developers
There are several ways to look at the Magento market share. It powers 1.2% of all websites and owns 1.8% of the CMS market. Magento is also the leading eCommerce software platform, with more than a quarter of the total market share.
Magento’s current status as an eCommerce powerhouse demonstrates a remarkable turnaround since 2014. eBay purchased Magento for $180 million, intending to shut down many of the platform’s SMB services. The plans created a panic among its ten thousand users, and effectively put Magento on its deathbed.
Magento retracted the plans and kept its SMB services through 2015, but it couldn’t stem the user loss to competing services. The blow proved a silver lining as Magento shifted toward mid-enterprise and beginning users. The platform turned a profit in the following three years and increased ten-fold in value.
Magento’s ascension is one of the reasons Adobe purchased it in 2018. The multinational computer software company used the acquisition to expand its marketing footprint. Adobe plans to enable commerce with Magento Commerce Cloud across its Adobe Experience Cloud to better serve B2B and B2C customers.
The splash makes Adobe an immediate competitor with other shopping cart services, like Shopify and BigCommerce. Magento enables a real-time experience throughout the entire shopping visit. Adobe’s goal is to elevate their products with a more personable interface during the online shopping experience.
- Experts project Magento to reach $224 billion in eCommerce by the end of 2020
- Experts expect the number of online Magento store shoppers to grow 200% between 2016 and 2020
- More than 5,000 people download Magento every day
- Magento is available in more than 30 languages, including Norwegian, Farsi, Estonian, and Thai
- Magento stores can handle 500 transactions per hour, while Magento 2 stores can handle 600
Magento’s growth flies in the face of current trends. Like WordPress, a few systems have sustained a one to 4% annual growth over the past eight years. Other giants, including Drupal and Joomla, have staggered, both experiencing declines in growth recently.
Magento and WordPress are among the few growing open-source CMS platforms. Not including WordPress, open-source programs fell from a 9.4 to an 8.4% market share last year. Experts project that figure to fall to 7.6% by the end of 2020.
The market shift hasn’t meant a decline for everyone. Some of the winners include Shopify and Wix, which gained 1.3 and 1.0% market shares, respectively. Squarespace was the biggest winner among competing CMSs, gaining a 1.4% market share.
- More than 82 million people have downloaded WooCommerce
- Approximately 26% of all online users do business with WooCommerce
- WooCommerce is the most popular eCommerce platform at 26%. Shopify has a 21% market share, and Magento has a 9% market share
- WooCommerce is the leader in eCommerce site distribution at 22%, with Shopify in second place at 19%
WooCommerce is the most popular eCommerce plugin with a 4.9% market share. It’s a leading choice among small businesses and websites. More than 82 million people have downloaded the plugin since its inception, with its most recent version, 4.0.1, receiving five million installations.
Magento vs. Shopify Market Share
Shopify is ideal for beginners who want to create an unlimited inventory for their online store. Magento offers more intermediate and advanced features, making it more powerful and technical. Shopify is the fourth most popular CMS, with a 2.7% market share and nearly 800,000 live websites
Why Is Magento One of the Largest CMS Platforms?
Adobe’s purchase of Magento elevated the CMS platform to new heights. It is not as though Magento lacked merits before the acquisition. The platform excels at creating user-friendly shopping carts, customized product pages, and responsive designs and themes.
Magento CE (Community) is free, which attracts many cash-strapped entrepreneurs and startups. Magento Community has more than enough features to get a business off the ground and includes Enterprise functionality. Magento EE (Enterprise) starts at $22,000 and is ideal for larger organizations and budgets.
Magento includes cloud hosting services for $2,000 through Nexcess. The partnership is a reliable source for optimizing service configurations and has shared and dedicated hosting options. Other services Magento offers include SEO, designing, and extension installation.
Magento Popularity Conclusion
It would have been easy to consider Magento dead in 2014. Adobe’s acquisition from eBay breathed new life into the platform, as it transformed into a leading eCommerce resource for users worldwide. It is one of the most popular CMS platforms and a leading choice in eCommerce software.
Magento’s upward trajectory bodes well for the future. Experts already predict hundreds of billions of dollars in transactions over the coming years and thousands of additional users. It’s easy to see why Magento is among the hottest up-and-coming software in 2020.