40+ Magento Market Share & Growth Statistics (2024)

Magento Market Share Statistics 2024

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Magento is an e-commerce platform that offers online merchants a place to sell their goods and services. The platform, which Adobe purchased in 2018, is based on open-source technology and written in PHP. Approximately 250,000 people use it to manage a flexible online store while controlling their website’s look and feel.

Magento has been around since 2007 but is growing at an exponential rate. Statistics from two years ago fail to capture the evolution of the e-commerce platform, which has tripled its customer base in recent years. Here are the numbers you need to know to the Magento market share.

Top 10 Magento Market Share Statistics 2024

What Do You Want To Know?

Current Magento Market Share In 2024

Magento has made a name for itself as one of the fastest-growing e-commerce platforms. According to Magento, the company has had a 300% growth in the past six years. It has also grown its processing power, handling more than $155 billion in transactions per year.

How Many Websites Use Magento in 2024?

More than 250,000 people use Magento. According to Built With, the user total jumped five-fold since 2011, when there were only 50,000 users. The company saw a significant increase in users from February 2016 to March 2017 when 48,000 people joined the eCommerce platform.

More than 239,000 websites use Magento (Adobe Commerce). Magento has remained relevant in a competitive landscape because of its willingness to cater to mobile users. According to the Magento Year in Review, 46% of users are mobile, while 43.3% use desktops and the remaining portion comes from tablet users. While desktops remain the first choice for design and eCommerce revenue, mobile traffic remains a meaningful presence in business decisions.

What Percentage of Websites Use Magento in 2024?

Magento is responsible for 0.8% of the world’s websites. That is the ninth-highest percentage of any platform, more than Adobe Dreamweaver and Weebly. Some of the closest competitors above Magento include Wix and Squarespace. In terms of eCommerce usage distribution, Magento comes in 3rd place with 8%.

Magento has become an increasingly attractive choice for people in search of a versatile eCommerce website. For instance, it lets online store owners accept a range of payments, such as credit cards, debit cards, and Apple Pay. Users can quickly scale their websites thanks to an intuitive admin panel and interface.

How Many Top Million Websites Use Magento in 2024?

Magento has 12,881 websites in the top one million most popular sites. That translates to 1.29% of all platforms. Users range across industries with everything from professional sports teams, like the Pittsburgh Steelers, to lawn maintenance companies, like Scotts.

According to Krish Techno Labs, Magento is the most popular eCommerce software in the top one million sites. The platform has ranked number one for three years in a row, commanding 26% of the market share. It has more than double the market share of competitors, such as VirtueMart, PrestaShop, and ZenCart.

What Are the Top 5 Countries Using Magento 2024?

  1. United States
  2. United Kingdom
  3. Germany
  4. Netherlands
  5. Brazil

The United States outpaces all other countries, making up 11% of all Magento users. It has 51,282 Magento sites, with the following four countries ranging between 6,900 and 15,300 users. Some of the notable American users, include Veggie Tales, Simple Truths, Jambase, and Shmoop.

Magento carries more than its weight when it comes to top-tier platforms. Even though it powers 0.8% of websites, The Magento platform is used by 7% of the websites using eCommerce technologies.

What Is Magento’s Market Share Growth?


There are several ways to look at the Magento market share statistics in 2024. Magento powers 0.8% of all websites and owns 1.06% of the CMS market. Magento is also the leading eCommerce software platform, with more than a quarter of the total market share.

Magento’s current status as an eCommerce powerhouse demonstrates a remarkable turnaround since 2018, when Adobe Commerce bought the Magento platform for $1.68 billion.

Magento’s ascension is one of the reasons Adobe purchased it in 2018. The multinational computer software company used the acquisition to expand its marketing footprint. Adobe plans to enable commerce with Magento Commerce Cloud across its Adobe Experience Cloud to better serve B2B and B2C customers.

The splash makes Adobe an immediate competitor with other shopping cart services, like Shopify and BigCommerce. Magento enables a real-time experience throughout the entire shopping visit. Adobe’s goal is to elevate its products with a more personable interface during the online shopping experience, hoping to increase the Magento market share in years to come.

Comparing Magento Market Share Growth To Other CMS

Magento’s growth flies in the face of current trends. Like WordPress, a few systems have sustained a one to 4% annual growth over the past 10 years. Other giants, including Drupal and Joomla, have staggered, both experiencing declines in growth recently.

Magento and WordPress are among the few growing open-source CMS platforms. Not including WordPress, open-source programs are expected to grow by 18.09% from 2023 to 2030 with The Global Open Source Software Market to reach the value of $75209.66 Million during the forecast period.

WooCommerce Vs Magento Market Share Statistics 2024

WooCommerce is the most popular eCommerce plugin with a 4.9% market share. It’s a leading choice among small businesses and websites. More than 82 million people have downloaded the plugin since its inception, with its most recent version, 4.0.1, receiving five million installations.

Joomla Vs Magento Market Share Statistics 2024

Magento is the premier choice for people looking to optimise eCommerce performance, while Joomla caters to CMS functionality. Magento offers more original designs and is more complicated than Joomla’s social-first themes

Shopify Vs Magento Market Share Statistics 2024

  • It has a 17.13% market share as an e-commerce platform, and Shopify has 492,707 customers in 10 countries.
  • Magento has a 2.25% market share as an e-commerce platform, and Magento has 64,787 customers in 10 countries.
  • Comparing Shopify and Magento customers based on their geographic location, we can see that Shopify has more customers in the United States, United Kingdom and Canada, while Magento has more customers in the United States.
  • In the e-commerce platform market, Shopify has a 17.13% market share in comparison to Magento’s 2.25%. Since it has a better market share coverage, Shopify holds the 2nd spot in the Market Share Ranking Index for e-commerce Platforms, while Magento holds the 4th spot.

Shopify is ideal for beginners who want to create an unlimited inventory for their online store. Magento offers more intermediate and advanced features, making it more powerful and technical. Shopify is the second most popular CMS, with a 17.3% market share and nearly 492,707 customers.

Why Is Magento One of the Largest CMS Platforms?

Adobe’s purchase of Magento elevated the CMS platform to new heights. It is not as though Magento lacked merits before the acquisition. The platform excels at creating user-friendly shopping carts, customised product pages, and responsive designs and themes.

Magento is free, which attracts many cash-strapped entrepreneurs and startups. Magento Community has more than enough features to get a business off the ground and includes Enterprise functionality. Magento Enterprise Edition ranges from $22,000.00 – $125,000.00 per year (pre-discount) based on expected annual gross sales revenue and is ideal for larger organisations and budgets.

Magento includes cloud hosting services for $2,000 through Nexcess. The partnership is a reliable source for optimising service configurations and has shared and dedicated hosting options. Other services Magento offers include SEO, designing, and extension installation.

Why Is Magento So Popular?

It would have been easy to consider Magento dead before 2018. Adobe’s acquisition from eBay breathed new life into the platform, as it transformed Magento into a leading eCommerce resource for users worldwide. It is one of the most popular CMS platforms and a leading choice in eCommerce software.

Magento’s upward trajectory bodes well for the future. Experts already predict hundreds of billions of dollars in transactions over the coming years and thousands of additional users. It’s easy to see why Magento is among the hottest up-and-coming software in 2024. If you need help with your Magento platform, contact us today for a free consultation.

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