Shopify vs. Magento

If you’re in the eCommerce industry you will be very familiar with the topic of Magento vs Shopify as let’s face it… the topic is never-ending, Both of these platforms are the two undisputed kings of the eCommerce world so how can you possibly choose between them? 

Choosing Magento or Shopify is a pretty crucial step for any aspiring online retailer, more so if time and budget are pretty limited. The right platform choice will pretty much have a direct impact on the overall success of your growing empire. 

First of all, let’s cover the basics of each platform: 

What Is Magento?

Magento was launched back in 2007 and is well known for its overall flexibility, smooth customizations, and scalability.

Magento Open Source: A free and self-hosted CMS. This offers functionalities in order to build and develop your own unique online store from scratch. 

Magento eCommerce: This is the more premium version of Magento but does come at a cost. This edition is recommended for the merchants who are ideally looking for all in one cloud solution in order to help enhance their store’s performance and also able to boost sales. 

What Is Shopify?

Shopify is a commercial platform that has allowed brands to create their own online stores without having any technical skills. Shopify is offered in two options which include Shopify and Shopify Plus. 

Shopify: The original Shopify platform is a hosted solution allowing online stores to customise their storefront while selling products and boost eCommerce sales. 

Shopify Plus: This is a multi-channel platform offering an even higher level of customisation and also support compared to the original version. 

So, What Is The Difference? 

Now, it goes without saying that both of these platforms have amazing features that will no doubt improve your store’s performance and boost sales, but there are some notable differences. Before you dive in and hire your Magento developer or Shopify expert, here are the most important differences to know… 

How Easy Are They To Use: 

When it comes down to choosing the right platform, the overall ease of use is usually going to be the very first consideration. It’s a pretty crucial step as you want to get the store up with ease and convenience. Both Magento 2 and Shopify have a very well designed and friendly user interface. 

In terms of coding, however, this is where the differences really start. Magento 2 uses PHP, which Shopify uses Liquid. Magento 2 is an open-source which therefore makes it easier for developers to customise the source code whereas Shopify is proprietary for the enterprise while Shopify is great for the more simple stores. So when taking the source code customisation into consideration Magento 2 will come out on top here. 


Price is another big factor when it comes to choosing your platform. Shopify is designed as an SAAS hosted by the company which means that developers will have to pay a monthly fee in order to access the Shopify CMS. It does provide users with 15 days free trial which can be very beneficial if you feel like you need to explore the platform a bit before actually starting. Below are the listed prices for Shopify’s packages: 

. Basic $29/month

. Pro $79/month

. Unlimited $179/month 

Magento 2, on the other hand, provides its users with a completely free Community Edition and needs extra payments for the specific eCommerce store needs. This tends to make Magento 2 development more suitable for every online store. 

Speed and Performance: 

Speed and performance are pretty vital! A lot of people tend to avoid online stores that have a long loading time and the overall visual appeal is missing. If users experience any of these they are far less likely to carry on with the purchase or come back. 

Shopify is a hosted solution so speed here is nothing to worry about but the user is not able to control the hosting environment so if there is any sort of issues contacting the Shopify support team is pretty much your only option here.

Magento is flexible hosting. The user is able to select its own server and able to customise it to accelerate the site’s overall performance. This does mean there will be a heightened cost but will experience laster loading speeds and able to easily customise the site. 

So in terms of speed and performance, Magento takes the crown here. 


Security is important for any site! Fact! Unfortunately, thousands of websites are hacked into on a daily basis. In order to keep your websites free from any security threats, security plugins and updates are needed to be integrated within your website. 

In terms of Shopify, it comes with an SSL encryption which helps protect your site automatically. In addition to this, the platform is great support for the eCommerce business to help handle customers more sensitive data throughout the shopping process. 

Magento is a robust CMS which means the user will have to do the efforts in order to follow PCI compliance. In order to improve security, brands are able to reach out to Magento 2 module development to get regular updates. 

SEO Friendliness:

Shopify has built in tools and extensions for all your SEO needs. The platform offers SEO features such as meta tags, customising titles and content. But remember, this is a hosted platform so does have some restrictions for SEO. The default features are unable to implement any advanced techniques which is something to bear in mind.  

Magento is far more flexible when SEO is concerned. It has many SEO features which also include meta tags, image optimisation, the ability to edit robot.txt files, canonical tags and so much more. Customisation is easy and you’ll be able to get the desired results and more traffic through by applying the right SEO practices. 

So there you have it, Magento and Shopify wrapped up. Both platforms come with both pros and cons so therefore the decision is completely down to you and your business needs. 

If you have standard storefronts and a fairly medium sized product list then Shopify is probably going to be the right choice for you. But if you have a huge long list of products with multi store operations then we would suggest to opt for Magento. 

For any more information on this or to talk through your options in more detail get in touch today and one of our team will get back to you.